Home » Online Marketing / SEO Articles » SalesFUSION, Inc. Announces New Partnership with ReturnPath. Relationship Will Enhance SalesFUSION's Email Marketing Deliverability and White Listing Capabilities Internally and For Its Clients
SalesFUSION, Inc. Announces New Partnership with ReturnPath. Relationship Will Enhance SalesFUSION's Email Marketing Deliverability and White Listing Capabilities Internally and For Its Clients
SalesFUSION, the makers of SalesFUSION360, an enterprise b2b marketing automation and email marketing platform, announced a new partnership with ReturnPath that enables SalesFUSION to resell and internally leverage the ReturnPath platform.
ATLANTA, GA, July 09, 2010 /Online Marketing - SEO PR News/ -- SalesFUSION, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced that it has entered into a direct use and partner/referral relationship with Return Path, Inc., the global market leader in email deliverability and reputation management solutions.
"Return Path is a clear market leader in the deliverability space and adds tremendous value to our internal b2b email marketing platform," said Kevin Miller, EVP Marketing & Sales for SalesFUSION. "As our client base and platform email volume increase each month, we wanted to ensure that we continued our tradition of high availability and deliverability for our customers. After evaluating a number of solutions on the market, Return Path became the obvious choice for SalesFUSION."
As part of the partnership, SalesFUSION will use Return Path's Deliverability Monitoring Suite internally and can refer and distribute Return Path's Sender Score Monitor tool (Mailbox Monitor, Campaign Preview, Blacklist Alert and Reputation Monitor) as well as all other Return Path products and services to its clients.
Said Miller: "This is going to help us both internally, with overall platform performance, and externally, by offering the solution to our higher-volume clients, who we typically manage on a dedicated IP today. As email marketing use in B2B continues to grow exponentially, the relationship will pay dividends to our company and our client base. We're very excited and have been planning for this for some time."
SalesFUSION360, the enterprise marketing automation suite sold via monthly subscription, offers its users a variety of best in class email marketing solutions. SalesFUSION focuses on B2B companies who wish to engage in automated campaigns and advanced nurture marketing integrated into their CRM. Email marketing is a core competency of the solution and forms the basis for many of SalesFUSION's nurture and trigger-based email campaigns, which are the overriding strength of the solution.
SalesFUSION offers its solution to Salesforce.com and Microsoft Dynamics CRM users as an embedded demand generation application that truly bridges the gap between marketing and sales.
About SalesFUSION
SalesFUSION 360 provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the SalesFusion 360 suite, which complements Sales Force Automation applications by adding an on-demand enterprise lead management service. SalesFUSION 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. For more information, visit www.salesfusion.com.
About Return Path
Founded in 1999, Return Path helps commercial email senders get more email delivered to the inbox. Our tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures by improving and maintaining their email sending reputations. Our Professional Services division then helps our client improve ROI and response by creating consistent and compelling subscriber experiences across the email customer lifecycle. Return Path runs the internet's most widely used third-party whitelist, the Return Path Certification Program. Return Path also invented the Sender Score, an email reputation measure based on data contributed by ISPs and other receivers of large volume email into the Return Path Reputation Network. We offer free access to our Sender Score to any sender, receiver or consumer of email at our reputation portal: www.senderscore.org. Information about Return Path can be found at www.returnpath.net.
For more information, please contact:
Kevin Miller, SalesFUSION
marketing@salesfusion.com
484-252-9340
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Press Release Contact Information:
Kevin Miller
SalesFUSION
EVP Marketing
1200 Abernathy Road Northpark Town Center
Atlanta, GA
USA 30328
Voice: 484-252-9340
Website: Visit Our Website |
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